Theory of How to Create Strategy Vol 2: Strategic Stories of UNIQLO DELL AMAZON GOOGLE (Japanese Edition)
Theory of How to Create Strategy Vol 2: Strategic Stories of UNIQLO DELL AMAZON GOOGLE (Japanese Edition)

How to Read Theory of How to Create Strategy Vol 2: Strategic Stories of UNIQLO DELL AMAZON GOOGLE (Japanese Edition) RTF

《 社員数人から世界的大企業への 成功の共通法則 》   経営学者の世界では、「成功の共通法則はない。戦略づくりに法則はない。」というのが暗黙の前提のようです。有名な戦略論を見ても、どれも成功戦略の特徴や条件を説明しています。   しかし、それらの特徴や条件を知っても良い戦略をつくれないのは、ゴルフで良いスイングの特徴をあれこれ覚えるだけでは良いスイングができるようにならないとよく似ています。   本書の上巻では、史上初めて、戦略のつくり方の一般解(普遍的な方法)を解き明かしています。簡単な2ステップの「戦略創造メカニズム(手順・仕組み)」と「ひらめきの起こし方」です。これは、社員数人から世界的大企業への成長さえ可能にする成功の共通法則です。《 戦略の再現性 と 貴方の状況への応用 》   この下巻では、上巻の「戦略のつくり方の一般解」に沿って、実際の成功者たちの戦略の再現を試みています。社員数人から世界の大企業へと短期間に成長した4社、ユニクロ、デル、アマゾン、グーグルについての5つの物語です。   成功者たちの思考・行動の過程を辿る物語です。彼らはなぜ独自の優れた顧客価値のひらめきを得ることができたのか、彼らの成功の打ち手(両立の打ち手)はどんなものだったのか、を知ることができます。   これらの物語を読んで、「(努力しだいで)自分も成功者と同様の顧客価値や両立の打ち手を思いつくかもしれない」と感じたら、それがこの一般解の戦略再現性です。再現性を確認できたら、貴方が直面する状況への応用もできるはずです。

  • Released: November 16, 2020
  • Author: Masanao Torii
  • Rating: 5
  • Publisher: Ebook DIgital Agency
  • Total Page: 470 pages
  • File Size: 3670 KB

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